Privacy Policy

1. Who is responsible

Fifth Gear Watches operates this store from Massachusetts, United States. Business address: 257 Irving Street, Framingham, MA 01702, United States. For privacy questions or customer support, email support@fifthgearwatches.com. Scheduled effective date: January 1, 2027.

2. Information we collect

When you shop, create an account or contact us, we receive the information you provide, including your name, email, billing and delivery addresses, order details and message content. Checkout may also request optional contact information and order notes. Our store and service providers may process technical information such as IP address, browser and device details, website activity, referral and campaign information, and security records.

3. How we use information

We use information to operate the website, process and deliver orders, provide account access, send order updates, respond to support requests, handle returns and warranty claims, prevent fraud and maintain business records. Website analytics and advertising measurement help us understand visits and campaigns. Newsletter information is used to send the marketing messages you subscribe to.

4. Payments

We offer credit and debit cards through WooPayments, Apple Pay, Google Pay, Affirm, Cash App Afterpay and Klarna. The options shown at checkout depend on your device, order, location and provider eligibility. Installment services have separate approval requirements, repayment schedules and provider terms. While the store is in test mode, transactions are simulated and no real charge is collected.

The payment provider you select processes the payment details needed for the transaction, security checks and, where relevant, financing eligibility. Our store receives payment status and transaction references. Payment providers may retain information under their own policies. Do not send card numbers or banking credentials to our support email.

5. Watch Finder

Watch Finder uses the preferences you submit, including an optional wrist measurement, to compare catalog products and display recommendations. Answers are submitted to the server to generate results and may remain in the returned page while you browse matches. Recommendations do not guarantee fit or suitability.

6. Service providers and sharing

We use WordPress and WooCommerce for the storefront and order management, hosting and security services to operate the website, WooPayments and its payment partners for transactions, and delivery providers to fulfill orders. Brevo supports store email delivery and newsletter subscriptions. Information needed for those services may include contact and delivery details, order information, message content and technical data. Providers may process data in the United States or other countries where they operate.

Google Analytics and Google Ads support statistics and advertising measurement according to your cookie choices and their configuration. Advertising identifiers and browsing information may be disclosed to advertising providers when the relevant features are enabled. We may also disclose information to comply with lawful requests or protect the store and its customers. Read the Automattic, Stripe, Brevo and Google privacy notices for their practices.

7. Cookies and your choices

Our Cookie Policy explains shopping, statistics and marketing technologies. Use the floating cookie settings button to review or change optional cookie categories. Browser controls also let you delete or block cookies. You can unsubscribe from marketing emails through the link in those emails; essential order and account messages may still be sent.

8. Retention and security

We keep personal information for the purposes described here and for relevant accounting, legal, fraud-prevention and dispute needs. WooCommerce is configured to remove inactive accounts after 24 months, move pending unpaid orders to trash after 1 month and failed or cancelled orders after 6 months, and anonymize completed or refunded order records after 7 years. Scheduled actions depend on site processing and applicable retention requirements. Support correspondence, email-provider records, backups and security records have separate retention needs and may remain longer when required.

We use safeguards appropriate to operating an online store. No internet transmission or storage system can be guaranteed completely secure.

9. Privacy requests

Email support@fifthgearwatches.com to request access, correction, deletion or a copy of your personal information, or to raise an objection or opt-out request. Please identify the email address associated with your account or order and describe your request; do not send sensitive identity documents unless we arrange a suitable verification method. We may verify identity and apply lawful exceptions. An authorized agent may contact us with evidence of authority. If you disagree with our response, reply to request a further review. Available rights and response requirements depend on applicable law.

For optional statistics and marketing technologies, you can also use the cookie settings button. These controls allow you to express your choices directly without relying on a browser signal.

10. Children and changes

Our store is intended for adults in the United States. If you believe a child has provided personal information, contact us so we can review and address it. We will identify material changes to this notice with an updated date and provide additional notice when required.